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GMC trucks are for girls

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The change didn’t come overnight, but the transformation of the business once named GMC Truck is now complete. Today it’s called just GMC, and it serves as a consumer brand within General Motors. Since roughly half of all consumers are women, well, the guys just have to make room.

That may disappoint some men who still prefer a barber shop to a unisex salon. But for GMC and for General Motors at large, the change points in a good direction. It means new business for GMC – perhaps substantial new business – as the brand welcomes the female half of the population it had historically overlooked. Of course, new business for GMC equals new business for GM.

To get it, General Motors is reshaping GMC. Technically it is still a truck brand, and there’s no indication that will change. But “truck” today means car – passenger vehicle – as much as it means pickup. GMC followed the morphing of pickups into SUVs and then SUVs into crossovers. That led it into full-blown passenger vehicles, no matter that crossovers are counted and officially classified as trucks. Today GMC’s crossovers, the Acadia and Terrain, are bringing about the brand’s transformation.

Source: AutoInsane

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Source: 2010-12-26 3627 GMC truck grille